Customer retention marketing is an area that has largely been ignored in traditional marketing strategies despite research showing that a 10% increase in customer retention results in a 30% increase in the value of the business.
Lifecycle marketing has changed that. It focuses on providing the content that will not only help you acquire customers but to retain them. By defining specific segmentation and lifecycle strategies around existing account penetration, businesses can significantly grow revenue through better marketing performance.
Customer Retention Strategies - Building Relationships
Today, customer satisfaction is not just about delivering the products and services - it's about providing a valuable customer experience with content that shows you know your market and can help them do their job more efficiently and cost effectively. Customer retention marketing content delivers the messages that resonate with your customers when it matters.
|Customer Acquisition||Customer Advocacy|