Customer Experience Research
The most successful businesses are the ones that use customer experience research to deliver the experience that the customer wants. Lifecycle marketing has been shown to increase subscriber engagement by 67% and customer satisfaction by 54% so they must be really liking the experience.
So what exactly is the customer experience?
It's the sum of all the experiences a customer has with your business throughout your relationship with them. From the initial awareness stage through discovery, attraction, interaction and purchase to use, development and advocacy.
So how can you ensure that you deliver the experience that the customer wants?
The first stage is to use customer experience research to map the customer cycle:
Then you use the data you research and gather at each stage to inform your content strategy and make sure you deliver the right messages, in the right place, at the right time to get the right customer acquisition and customer retention results.
|What is Lifecycle Marketing?||Employee Engagement|