For Lifecycle marketing to be successful you need to define exactly what content you need to give to your employees for them to attract and acquire more customers. Companies that use marketing automation to deliver this content and nurture leads see a 45% increase in qualified leads.
To get this right you need to identify what's worked, and hasn't worked, before by speaking to your sales teams and analysing marketing results. You also need to speak to the customer to find out what they need and want.
Customer Acquisiton - Where are your customers hiding?
It's not just about what you say, though; it's where you say it too, and one of the most important elements in customer acquisition is making sure you're engaging with the right people, in the right place.
Once you know where you need to be and what you need to provide for the different touch points then you can deliver the content that will enable your employees to win more business.
|Employee Engagement||Customer Retention|