How do you offer value to your customers over a lifetime?
Lifecycle marketing is what we do to attract, convert and keep your customers interested so that they become your best advertising tools. Lifecycle marketing is about engaging your employees to deliver the best customer experience as part of a customer retention and acquisition strategy, who then voluntarily become your brand advocates.
It seems to work as well with 75% of brands that are using it saying that it outperforms traditional batch-and-blast email programs.
Take a look at each step of our methodology to discover how we work:
|Customer Experience Research - Why performing research on the customer experience can help you to improve business processes and how it fits in to the lifecycle marketing process.|
|Employee Engagement - How employee engagement can help you get the most from lifecycle marketing and deliver an outstanding customer experience.|
|Acquisition - How lifecycle marketing can help you to attract and acquire new customers through the use of marketing automation, enabling companies to deliver relevant content in front of their target audience.|
|Retention - Why customer retention is a critical component of any lifecycle marketing strategy and how existing customers can contribute to increased sales and ROI.|
|Advocacy - Why companies who deliver the best customer experience through a lifecycle see customers become advocates of the company and the brand, spreading the word on regular basis.|