Inbound marketing is a relatively new concept, but one that has proved to be especially effective in the digital age. As a way of generating new leads for your business, maximising brand awareness and increasing sales, inbound marketing is without parallel.
What are the benefits of Inbound Marketing?
- 15% increase to top line revenue
- 62% lower cost per lead
- 200% average Return On Investment
- Increase in targeted website traffic
- Increased leads and sales.
Take a look at each step of our Inbound Marketing methodology to discover how we work:
|Listen - How to find out where your customers are online, what they're interested in and the best way to sell to them.|
|Create - How to use inbound marketing to create content which solves your audience's business problems and leads them through a buying process.|
|Engage - How to promote the inbound marketing content you've created using email marketing and social media engagement, as well as how to use search engine optimisation and PPC campaigns to get your website found.|
|Transform - How to use clickable 'call to action' graphics and landing page forms to capture your prospects' details, then use email lead nurturing and sales calls to 'transform' them into customers.|
|Improve - How to use inbound marketing analytics effectively to measure which parts of your approach are successful, then learn from these statistics to constantly improve your approach.|