What is Content Marketing?
Content marketing involves the creation, promotion and sharing of high quality content for the purposes of increasing brand awareness, consolidating an internet presence and driving new visitors, leads and customers to your website. It is used to nurture leads through the buying cycle until they are at a stage where they are ready to convert to a sale.
At Tomorrow People, content marketing forms the basis of all our marketing campaigns. We incorporate:
- Copywriting – We create unique, relevant and distinctive content, written to provide your visitors with valuable information, while positioning you as a trustworthy thought leader in your field
- Content design – Our team of designers ensure the presentation of your copy is not only engaging, but also aesthetically pleasing. We use eye-catching graphics to produce content that draws the reader in and maximises sharing value.
- Social media – Once the content is published, either on your website or across various digital marketing channels, we use relevant social media platforms to promote and encourage the sharing of the content among your visitors, 'fans', 'followers', existing leads and customers.
- Online marketing – All content is optimised to observe SEO best practice and promoted through blogs, forums and other networks, increasing consumer interest and building brand loyalty.
With Google's Panda update rewarding websites that excel in high quality and consistent content with higher search rankings, there has never been a more salient time to start content marketing.