The Engage stage is when you build a connection with your potential customers. Establish knowledge and trust now, and you’ll see sales later.
We use the following channels as part of your content marketing plan to grow your following, distribute content and engage with your prospects:
- Social media
- Industry-specific websites and publications
- Online communities
- Online PR forums
- Search Engine Optimisation (SEO)
What does true engagement involve?
Some things make a company look like it doesn’t care. Half-hearted, out-of-date company pages on Facebook and LinkedIn, or odd tweets every few days or even weeks are high on the list.
Like it or not, people will judge you by your online presence. Your website and your social media presence are your shop front these days. Don’t neglect them.
Once you’ve set up an appealing, tidy shop-front that attracts the right customers, you need to maintain it. Growing your network is essential. Do it by regularly engaging both online and offline. In the social media age, community management is essential.