Sell no more!
It’s not about shouty sales-led banners or ads these days. A content marketing strategy is more intelligent, building content that fulfils prospects’ need for information, and sticks with them until they are ready to buy
Ever heard of behaviour-targeted communications? This approach is mapped to three key stages:
- Awareness: This is when you’re trying to get noticed. Amid the crowded online space, your content needs to stand out and bring in prospects seeking information.
- Consideration: Content aimed at prospects in this stage focuses a little more on the value of your product or service, while still being useful and interesting to the undecided prospect.
- Decision: Now is the time to convert. Your lead has been educated, trusts you, and recognises your expertise. With all the information gathered, they are ready to buy. All you have to do is explicitly demonstrate the value of your offering.
Your content menu
To engage and retain your prospects through the content marketing buying funnel, we use a diverse, but intelligently targeted menu of marketing content which may include:
- Case studies
- Website content
Your content marketing strategy team
Running a good content marketing outfit is a lot like running a magazine. You need writers, who are experts in their field, to produce compelling articles. You need content editors to manage and polish off the work, you need designers to make it attractive, and these days, you need good social media and online PR people to make sure your content is seen by your prospects. At Tomorrow People, we have all of the above.