Content Marketing Strategy
Need to build awareness?
They used to say that doing business without advertising is like winking at a girl in the dark. Replace ‘advertising’ with ‘content marketing’ and that’s exactly what we think - unless your website, blog, downloads and social media interactions tell prospects why you’re the best, you’re never going to make a sale.
What do Coca-Cola, American Express, Mint.com and many other top brands have in common?
Answer: They all use content marketing to strengthen their digital brand and provide real value to their customers.
It doesn’t matter if you're a global multinational or locally-focused SME; content marketing is a proven and powerful way to market your business online.
Content Marketing - What makes us different?
Want killer content and a killer content marketing strategy created for you? Like a fairy godmother waving her magic wand, we can find your company’s tone of voice and write content for you - freeing up your internal team to concentrate on strategic matters.
You’re not just getting our words - we’re here to conduct strategic research of your target audience, finding out what they want to read and what their questions are. We can then manage your content for you - constantly amending our approach depending on your prospects’ engagement and responding to the latest industry developments and news.
Take a look at each step of our content marketing methodology to discover how we work:
|Listen - How to find out where your customers are online, what they're interested in and the best way to sell to them to create your content marketing strategy.|
|Create - How to use your content marketing strategy to create content which solves your audience's business problems and leads them through a buying process.|
|Engage - How to promote the content you've created using email marketing and social media engagement, as well as how to use search engine optimisation and PPC campaigns to get your website found.|