Workbooks - Client Case Study

The business brief

Workbooks specialises in providing web-based CRM software to small and medium sized businesses, but operates in a market with tough competition. The team wanted to generate more sales leads from their website by engaging visitors with insightful content.


The new Workbooks website is designed to reflect the company's growing position as a leading supplier of web based CRM software and business applications. Efficient flow of information and intelligent design were the key factors to consider. In addition, lead capturing and nurturing means that the site is not simply enjoyable for visitors, but is also profitable to the company.

Content strategy

Tomorrow People differentiated Workbooks as the "Business performance platform"; showing site visitors that Workbooks software can transform the way employees work together across different departments. We developed new sales offers together with Workbooks, and developed content marketing focused on solving customers' problems.

We automated the company's lead nurturing processes and implemented HubSpot and other marketing automation tools to measure the success of our online marketing. We also ran an extensive social media marketing and SEO campaign.

Key Results

50% improvement in pipeline in 6 months
Doubled website traffic to 22,000