Sanderson - Client Case Study
Sanderson Group PLC provide software solutions for manufacturing and multi-channel businesses. Their products and services help other companies to streamline and manage the processes of production and retail distribution.
The Business Brief
Sanderson wanted to be positioned as a forward-thinking, authoritative source of knowledge and products in the ERP (enterprise resource planning) space.
The company's primary online platform was refreshed and updated, to reflect the new focus on streamlined simplicity and knowledge. Resources and case studies are arranged logically and encourage opt-in lead generation.
After identifying the key target audience profiles for Sanderson, Tomorrow People created a dedicated three-stage content plan, with articles and emails designed for lead generation and nurturing.