Linux IT - Client Case Study
The business brief
Linux IT, which specialises in Linux system management, wanted to get more sales leads from their website. They needed to position themselves as sector experts to their target audience of IT decision makers.
The company was investing in email marketing, but the database was not effectively segmented and the email copy was not targeted to readers' business pains.
As befits a provider of advance information technology services, the design and architecture of the LinuxIT website was revamped to be sleek, logical and user-friendly. Concise yet informative information details the support services and technology solutions offered, while a blog is the perfect platform to encourage social sharing and engagement with potential leads.
The Tomorrow People team repositioned the company website and messaging with a new focus on the target audience's business pains. We implemented a social media marketing strategy focused on driving more traffic to the website, as well as developing new sales offers and content marketing with the company.
This inbound marketing plan was carefully designed to lead website visitors through a buying process; transforming clicks into qualified leads.