Oracle | Eloqua - Client Case Study
Oracle Eloqua is a multinational marketing automation company that creates software solutions to help organisations carry out effective lead generation and nurturing.
The business brief
Oracle Eloqua needed an original and exciting online campaign that would appeal to their target audience and help to generate awareness and leads.
Website & content strategy
Tomorrow People designed a new landing page and microsite — The Modern Marketer Universe. This creative 'planetary' campaign hosted useful content in the form of infographics, statistics, Grande guides and video, all dealing with different aspects of marketing, from Email World to Campaign ROI World.
Online PR and social media
A dedicated online PR effort led to coverage of the campaign on several key platforms, including major publications like Econsultancy and Ragan Communications. In addition to these, a large part of the campaign involved reaching out to marketing influencers online, including bloggers, online magazines and contributor sources. Together, these PR efforts generated significant awareness and referral traffic to the Eloqua microsite, with coverage and links on over 50 websites during the 3 month campaign.
LinkedIn was used to connect with marketing professionals and business owners — Eloqua's target audience, while on Facebook and Pinterest, a competition encouraged them to share and vote on their most admired marketing campaigns. On Twitter, explorers of the marketing world shared the content and their opinions with their own communities, using the hashtag, #modernmarketer.