Avelo - Client Case Study

Summary

Avelo's service offering includes a wide range of CRM and software solutions aimed mainly at the financial services sector. The challenge for Tomorrow People was to create a mid- to long-term online marketing plan embracing these, and catering for the company's different target personas.

We offer a number of different financial services products and Tomorrow People helped to present and market these in a clear and user friendly wayWebsite

The redesigned website had to present the diverse service range in a coherent and attractive format, while adding in the essential components of content marketing — a blog and resources section featuring useful information for Avelo site visitors to read and download. Social sharing options add to the modern feel and interactive capability.

Content strategy

Avelo's products and services being designed for finance professionals, the content strategy focuses on developing useful practice guides and toolkits for work in this sector, using expert copywriters with experience of the sector. As always, site visitors were encouraged to download resources in exchange for opt-in contact details, which then fed into the email database for lead nurturing.

Key Results

Moved from traditional to future media marketing

Implemented marketing automation & lead scoring